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Sunday, August 26, 2018

Cultural barriers don't allow women to get online: Arpan Sheth, partner, Bain & Company

The key challenge is consumer ability and willingness to pay will remain muted due to relatively lower per capita incomes, which limits average online spends per user, says Arpan Sheth.

from Opinion-The Economic Times https://ift.tt/2N399VH

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