TVS Motor enters Mexican market by partnering Torino Motors

South India's leading two wheeler maker TVS Motor Company on Wednesday announced their association with leading distributer in the Mexican region, Torino Motors, a subsidiary of Groupo Autofin to participate in the growing North American market In the first year of the association, Torino Motors will work with TVS Motor Company to open 40 exclusive stores in the country for the distribution of two-wheelers, the company said in a statement. With over 40 years of experience in the region, Torino Motors specialises in automobile and retail finance.Commenting on this association, R Dilip, Senior Vice President – International Business, TVS Motor Company, said, “We look forward to the market knowledge that they will bring on board. Their insights will allow us to personalise our offerings to suit the customers of Mexico and their vast network of distribution will ensure maximum reach in the country.”As a part of this association, Torino Motors will distribute the vast range of TVS Motor Company two-wheeler offerings including:TVS XL100 HD, TVS HLX 150,TVS STRYKERT, TVSApache RTR 160, 180 and 200, TVS Apache RR 310T, TVSWEGO, TVS NTORQ 125, TVS ROCKZT and TVSNeo. Jorge Garcia, Chief Executive Officer, Torino Motors, said, “The range of offerings provided by the Company are very well-suited for the local Mexican commuter and terrain.We are confident that this association will be very successful.”TVS Motor Company ranks amongst the top ten two-wheeler companies in the world and is one of the leading two-wheeler and three-wheeler exporter in India, distributing to over 60 countries.

from Economic Times https://ift.tt/2xvrrsb